In our latest white paper “Identification, Integration, Inspiration: The Path to Loyalty Success”, we take a detailed look at how companies can strengthen their customer relationships in the long term through effective loyalty programs. The authors Christoph Cuquemel (CEO, fluent:cx) and Harald Deprosse (Partner, envolved) show that sophisticated data integration and precise customer identification are […]

Personalization has been talked about since the early days of digital marketing. And although there are a number of technical options for personalization available today, we see time and again that the existing potential is not being optimally exploited. When we at fluent:cx talk to our customers about personalization, the first step is to work […]

The last few years have been very good for digital business such as eCommerce or digital subscriptions, as the framework of the Corona pandemic has driven consumers even more into the digital world. But the wind has changed. Some of the initial positive effects for digital business have faded. The reasons for this are very […]

Salesforce Interaction Studio is increasingly relevant in the B2B space. Our CEO Christoph Cuquemel and Interaction Studio expert Stefan Brunnengräber report.