fluent:cx launches in the UK!
We are delighted to announce that fluent:cx is expanding to the UK & Ireland. Building on our track record of delivering Salesforce services across diverse
Unlocking the Potential of Personalization: A Four-Pillar Approach to Optimizing Data, Insights, Content, and Operations
Personalization has been talked about since the early days of digital marketing. And although there are a number of technical options for personalization available today,
Customer acquisition is only half the battle… That’s how they use data to retain customers.
The last few years have been very good for digital business such as eCommerce or digital subscriptions, as the framework of the Corona pandemic has
Content is King, but Context is God – Salesforce Interaction Studio and Real-time Interaction Management in B2B Marketing
Salesforce Interaction Studio is increasingly relevant in the B2B space. Our CEO Christoph Cuquemel and Interaction Studio expert Stefan Brunnengräber report.
Customer Data Platforms
Customer Data Platforms (CDP) are on everyone’s lips. However, the number of providers and the definition of what constitutes a CDP is rather confusing. We provide an overview.